Apple Repair Specialists in Shropshire & The Midlands
We repair and upgrade all Apple devices — iMacs, MacBooks, iPhones, iPads & Apple Watches.
What our Customers say
They fixed my ancient iPad that got corrupted and it’s been fine since. In fact, it updated itself last night, which it hasn’t done for years. Previously, I’d been updating only with help from the Mac. Apple iPad logic reset and updated.
Rob
Brilliant service. Can highly recommend Appel. Apple iMac 27″ 2011 failed HD. Uneconomic repair. Supplied newer 27″ & recovered data.
Daron
I would highly recommend this place. First class service saved me a fortune very polite and professional I will be using these all the time now. Apple iPad 10th gen reset iPad & reinstalled OS all good.
Ian
There’s nothing worse than having an expensive piece of kit that doesn’t work, and repairs or solutions can be expensive. I had already tried NVRAM reboot and a few other fixes, all unsuccessful. I hadn’t used Appel before but for any future issues they will be my first point of call. Friendly, knowledgable and efficient service. My Mac had a free diagnostic so I knew exactly what I was paying for and if it was worth it! My logic board controller fault and software corruption was diagnosed and I was kept informed through-out you the process, the fault was corrected and my Mac works better now than it has for a while. I felt confident that my Mac was in good hands and they wouldn’t do anything more than was required and with my permission. I would highly recommend then. Like I said my first point of call in the future for any Mac/Apple issues. Apple MacBook Air reset logic and removed conflict software.
Alastair
Used these guys a number of times. They were recommended to me and I’d recommend them to you. They sorted out issues Apple couldn’t on my new iMac quickly, efficiently and at a very reasonable cost, as well as other minor Apple things for me. They’ve never failed me yet. Apple iMac 27″ full cyber security check.
Andy
Wonderful!! Thank you so much! Sulaiman worked out what all the issues were on my phone- interpreting my ramblings! He was patient as well as being lovely, explaining the different options that I had. The cost quoted remained the same- even though there was more work needed than initially planned.
I will definitely be using the service again and will be buying my next phone from here as well. Not only is it wonderful to have a reliable place to come but also good to support a local business. Apple iPhone 12 mini repaired logic and reset all software.
Kate
Thought I had a virus on my iPad and was recommended to try Appel by some friends. Fantastic service from them, particularly Sulaiman. I ended up buying a new iPad through them as the old one no longer updated. They got me a great deal and transferred everything over. Great service. I cannot recommend them highly enough. Apple iPad Pro unable to run latest iOS replaced with newer model which can receive all Apple security updates
Jill
Apple repair experts you can trust. Fast, skilled, and worth every star. 16″ Apple MacBook Pro reset logic board and full valet internally.
Ludmila
iMac stopped working. I was in a bit of a pickle and contacted Appel, where I was helped by Sulaiman Amin. His knowledge and expertise were outstanding, and he quickly helped me find a solution to the issue I was having with my 11-year-old iMac. The service was friendly, professional, and reassuring throughout. I would highly recommend him and their company. A genuine Apple specialist who goes the extra mile. Sulaiman went above and beyond for me and can’t thank him enough. You won’t be let down. Apple iMac 27″ 2015 uneconomic repair replaced with newer model.
Luke
Very helpful and professional. Received some great advice, like when you get that hard drive home put a nail through it. Seriously, I wouldn’t go anywhere else. Apple iMac 21.5″ from 2009 new SSD fitted
Tom

Who are we?
Trusted Apple Device Specialists for Over 25 Years
At Appel, we’ve spent more than 25 years repairing, restoring and upgrading Apple devices for customers across Telford, Shrewsbury, Shropshire, the Midlands and all surrounding areas.
From iPhones and iPads to MacBooks and iMacs, we combine expert technical knowledge with honest service, fair pricing and fast turnaround times. Our workshop handles everything from cracked screens and battery replacements to complex board repairs, data recovery, system upgrades and full device refurbishments. Whether it’s your everyday phone or your entire work setup, we treat every device with the care and precision it deserves.
01
Professional Team
Expert repairs delivered with care, accuracy and proven Apple knowledge on every device.
02
Affordable Pricing
Quality repairs at fair, transparent prices with no hidden costs or surprise add-ons ever.
03
Satisfied Clients
Trusted by customers across the region thanks to reliable service and consistent results.
Our Services
Apple Repairs & Support Across Telford, Shropshire & The Midlands
Upgrades, Security & Data Recovery
Secure data handling, system upgrades and expert board-level repairs for iPhones, iPads and Macs. Fast, reliable and focused on keeping your device protected.
Fix Your Apple Mac, iPhone & iWatch
Professional repairs for screens, batteries, logic boards and software faults. We restore performance quickly and ensure your device runs like new again.
Refurbished iMacs, iPhones & iWatch's
High-quality refurbished Apple devices fully tested and restored. Clean installs, strong performance and excellent value for both home and business users.
New and Used Apple Products
Quality New & Refurbished Apple Products
From refurbished Macs and iPads to unlocked iPhones and Apple Watches, we offer a growing range of high-quality new and used Apple devices. Every product is checked, tested and cleaned to ensure it meets Appel’s standards for reliability and performance. Whether you’re upgrading, replacing or buying your first device, we’re here to help you choose the right Apple product at the right price.


Apple iPhones
Specifications
• Wide Range of iPhone Models
• Various Storage Options
• Fully Tested & Working
• Unlocked to All Networks

MacBook Pro 16″ M Chip
Specifications
• 16.2” Liquid Retina XDR Display
• Apple M1 Pro Chip
• 16GB Unified Memory
• 512GB SSD Storage
Latest Apple Tech Updates
News, Offers & Guides From Appel
Check out our latest Apple devices for sale, tech insights, upgrades and offers. Updated regularly as new stock arrives.
100% FREE MAC HEALTH CHECK
Keeping your Mac running smoothly doesn’t need to cost you anything. At Appel Apple Specialists, we’re now offering a completely…
Powerful Macs for sale at amazing prices
If you’re looking for a high-quality Apple Macs for sale without the high price tag, we have exactly what you…
Like-New Macs, iPads & iPhones
If you are looking for high quality Apple Macs or devices without the premium retail cost, we have just had…
FAQs
Common Questions About Our Apple Repairs & Services
Here are some of the most common questions customers ask before booking a repair or enquiring about a product. If you need help with anything else, feel free to get in touch.
Most repairs are completed same day or next day, depending on parts availability and the complexity of the issue. We’ll give you an estimated turnaround time before any work begins.
We only use premium, high-quality parts that meet or exceed original specifications. This ensures long-lasting performance and reliability for your device.
In most cases, your data remains completely safe. If your issue involves storage failure or data recovery, we’ll discuss options with you before we begin.
Yes. All repairs come with a warranty for parts and labour, giving you complete peace of mind after your service.
Absolutely. Just send us your device model and issue, and we’ll provide a free, no-obligation quote before you commit to anything.
Yes, we stock a range of refurbished Macs, iPads and other Apple devices. Every item is fully tested and comes with a warranty.
